Many companies now rely on reusable packaging solutions made from sturdy materials. These are designed to withstand the strains and stresses that products are expected to experience during distribution, cutting down on packaging waste.
Reusable packaging is also known to reduce shipping costs and other damage-in-transit expenses. Depending on your product and production needs, you can find a solution that fits right into your workflow. Check out VSLPackaging, VSL Packaging for more info!
Customization
Rather than simply tossing products into generic boxes with some cardboard and packing peanuts, custom packaging solutions can help businesses elevate their brand perception and create a memorable unboxing experience for consumers. They can also provide protection from shipping damage and improve the product’s presentation.
Personalized packaging solutions are ideal for e-commerce brands looking to improve customer satisfaction and build loyalty. A customized packaging manufacturer will be able to work with companies of all sizes to ensure they get the right solution for their unique needs.
Whether you are looking for a box or mailer to protect your products, custom packaging solutions will allow them to fit snugly, creating a pleasant unboxing experience. They can also be structurally designed for easy returns, a major factor in boosting customer satisfaction. For example, hydrogenated water brand HyVIDA saw an increase in customer ratings after using a custom solution for their glass bottles. This made it easier for customers to return damaged products without a hassle.
Durability
Increasing product durability is often a strategic business decision, offering a pathway to reduce inventory waste, operational costs, and environmental impact. Durable products are easier to clean and sanitize, and can withstand the rigors of shipping and handling without compromise to structural integrity.
Packaging solutions designed for specific applications can also enhance durability through a variety of factors. For example, packaging for electronics may include special materials that are better able to resist heat and moisture, protecting against corrosion, mold growth, and mildew.
Product and package drop testing is another effective way to evaluate packaging durability, ensuring that the item or packages can withstand common mishandling in shipping and distribution environments. Westpak offers robust testing solutions that deliver actionable insights to drive improvements across the design, manufacturing, and use of your packaging. For example, horizontal impact testing can identify potential sensitivities to rough forklift and truck docking. This allows manufacturers to address potential design flaws and build options that increase durability.
Easy Handling
Transporting products can be one of the largest costs for a business. Packaging solutions that are designed to be easy to handle help reduce these costs by reducing the weight of shipments and limiting the amount of space needed in containers or trucks. This also helps prevent damage to products during shipment, which can lead to dissatisfied customers and loss of revenue.
The design process for packaging solutions starts with a prototype that is tested against multiple factors. Once the prototype passes these tests, it is ready for production. The best packaging solutions are designed to fit seamlessly into existing workflows, requiring minimal adjustments to operations.
For example, packaging solutions may include a complete inventory management system that tracks the usage frequency of specific materials and alerts when they are running low. This avoids overstocking and ensures that the right materials are available for product shipments.
Environmentally Friendly
Whether you need to ship small items or large products, eco-friendly packaging solutions make the process more environmentally friendly. You can opt for reusable containers and boxes, or you can choose sustainable materials like cellulose that is biodegradable. Eco-friendly packaging can also reduce the amount of material used, which minimizes waste and conserves energy.
Traditional plastic and styrofoam products are made with synthetic, chemical-laden materials that harm the environment. But eco-friendly alternatives are non-toxic and biodegradable. They use natural materials and reduce carbon emissions during production, promoting sustainability.
Using eco-friendly packaging can also save space, which reduces storage and transportation costs. Moreover, lighter packages are easier to transport and can enhance distribution efficiency. Additionally, many green packaging options are made from agricultural byproducts, which require less energy to produce than conventional plastics and styrofoam. The global circular shopping platform Loop, for example, focuses on eliminating single-use plastic by offering innovative refillable products. The company partners with brands, retailers, restaurants, and other companies to offer consumers an alternative to disposable plastics.
