The organic food market is one of the fastest growing sectors globally. It is estimated to grow at a rate of about 15 per cent each year. This market is growing rapidly as consumers seek healthier products.
Effective marketing strategies allow Murray River Organics Group Limited to interface with potential customers and drive development by transforming them into faithful supporters. This strategy enables the company to develop cutting-edge goods and services compatible with changing cultural trends.
Product range
Murray River Organics has made it a mission to make clean, delicious and organic ingredients accessible for everyone. Their shelf-stable organic products are available nationwide in the breakfast aisle, baking and confectionery. They also have a presence in the $1.3bn chocolate market with a new product called MRO Organic Mylk Chocolate Sultanas. The brand’s general manager of marketing and sales, Tara Lordsmith, told PKN that they were able to use their own organic sultanas for this product.
The new fit out was designed with a nod to the earthy brand colours of green and natural wood elements were incorporated into the workstation design. Shared storage was used to keep the overall look minimalist and clean.
Market share
Murray River Organics produces, markets, manufactures, and sells organic and natural food products. The Company offers dried vine fruits, nuts, sweeteners, oils & liquids, cacao, coconut, seeds, grains, and other ingredients. Murray River Organics Group serves customers worldwide.
Shareholders in the Australian snacks maker may be hoping for a turnaround under new CEO Birol Akdogan. The Company’s latest annual results revealed that sales were off 12% during the period.
It’s not unusual for newly-listed companies to underperform their market over the first twelve months of trading. This is particularly true if the Company suffers from poor corporate governance or an inefficient board. However, shareholders should take a close look at the company’s balance sheet strength and financial health before making any purchases. To do so, they can click here to access our free Murray River Organics Group stock report.
Company profile
Murray River Organics Group Ltd produces, markets, manufactures, and sells organic food products. The Company offers grapes, nuts and chia seeds, dried vine fruits, ginger, mangoes, and berries. The Company distributes its products globally. Murray River Organics was founded in 2010 and is based in Dandenong, Australia.
Last month, loss-making company Murray River Organics announced that it was reviewing strategic options through Lion Advisory, including seeking expressions of interest for the whole company or a partial interest. The owner of the premium Australian Clusters snacks brand said that it would continue to seek branded FMCG opportunities and capitalise on the global trends towards organic and better-for-you foods.
However, things didn’t quite work out for the Company and on 9 February it was revealed that the Company had entered voluntary administration with KPMG and Grant Thornton appointed as joint and several administrators. The Company cited failure to attract “expressions of interest” for its strategic options as the reason behind the move.
Investors
Murray River Organics Group Limited produces, markets, manufactures, and sells organic and natural food products. The Company offers grapes, nuts and chia seeds, dried vine fruit, ginger, and berries. It serves customers worldwide. Company insiders have been buying a lot of shares recently, which is a positive sign. It’s also encouraging that they paid above the current price.
Investors are waiting to see if the Company can recover from its disappointing FY21 results. New CEO Birol Akdogan has focused on reducing the Company’s farming exposure and shifting the focus to its branded ‘better-for-you’ food products.
Institutional investors own 37% of the Company. It’s a good idea to look at the ownership structure of a company before you invest. However, be wary of institutions that have a large percentage of their assets in a single stock, as they may sell quickly in a crowded trade. This can lead to short-term losses. Moreover, a high ownership structure can limit the ability of management to take bold decisions.
